Outbound Email & Lead Nurturing

The challenge

Manual lead nurturing process was inefficient and leads were not properly qualified before sales calls.

What I built

Implemented automated email campaigns using Mautic with lead scoring based on interactions, automatically moving qualified leads to Pipedrive for sales follow-up.

Results

• Automated email campaigns with lead scoring
• Qualified leads automatically moved to sales
• Improved lead conversion rates
• Streamlined sales team workflow

Tech stack

• Mautic
• Pipedrive API
• n8n
• Email Automation
• Lead Scoring

Code sketch

A simplified illustration of the core logic, not production code.

// Automated Lead Nurturing Pipeline
const processLeadInteraction = async (leadId, interaction) => {
  // Update lead score based on interaction
  const leadScore = await mautic.updateLeadScore(leadId, {
    email_open: interaction.emailOpen ? 5 : 0,
    link_click: interaction.linkClick ? 10 : 0,
    page_visit: interaction.pageVisit ? 15 : 0,
    form_submit: interaction.formSubmit ? 25 : 0
  });
  
  // Check if lead is qualified for sales
  if (leadScore.total >= 50) {
    // Move to Pipedrive
    const pipedriveData = await transformLeadToPipedrive(leadId);
    const deal = await pipedrive.deals.create(pipedriveData);
    
    // Notify sales team
    await notifySalesTeam(deal.id, leadScore);
    
    // Update lead status in Mautic
    await mautic.updateLeadStatus(leadId, 'qualified');
  }
  
  return leadScore;
};