Mautic Customization & Plugins

The challenge

Clients needed specialized email marketing features and integrations not available in standard Mautic.

What I built

Provided comprehensive Mautic customization including custom plugins, campaign management, API integrations, and enhanced functionality.

Results

• Custom Mautic plugins developed
• Advanced campaign management features
• API integrations with third-party systems
• Enhanced email marketing capabilities

Tech stack

• PHP
• Symfony
• MySQL
• Mautic API
• Email Marketing

Code sketch

A simplified illustration of the core logic, not production code.

// Custom Mautic Plugin Development
<?php
namespace MauticPlugin\CustomLeadScoringBundle;

use Mautic\CoreBundle\Factory\MauticFactory;
use Mautic\PluginBundle\Bundle\PluginBundleBase;

class CustomLeadScoringBundle extends PluginBundleBase
{
    public function build(ContainerBuilder $container)
    {
        parent::build($container);
        
        // Register custom services
        $container->registerExtension(new DependencyInjection\CustomLeadScoringExtension());
    }
}

// Custom Lead Scoring Service
class CustomLeadScoringService
{
    public function calculateAdvancedScore($lead, $interactions)
    {
        $score = 0;
        
        // Industry-specific scoring
        $industryWeight = $this->getIndustryWeight($lead->getCompany());
        $score += $industryWeight * 10;
        
        // Behavioral scoring
        foreach ($interactions as $interaction) {
            switch ($interaction->getType()) {
                case 'email_open':
                    $score += 5;
                    break;
                case 'page_visit':
                    $score += 10;
                    break;
                case 'form_submit':
                    $score += 25;
                    break;
                case 'webinar_attend':
                    $score += 50;
                    break;
            }
        }
        
        return min(100, $score);
    }
}